Rethinking the Rewards App

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Cover of On Wisconsin Magazine, Fall 2020

Remember the beginning of the COVID-19 pandemic, when meeting via Zoom, overcoming minute delays in conversation, and seeing the interior of strangers’ homes was still a little awkward? That’s when I interviewed Wes Schroll and Tyler Kennedy, the co-founders of Fetch Rewards.

This app turned out to be a lifeline for many users who were financially struggling during the ensuing recession.

Check out my article in the Fall 2020 issue of On Wisconsin magazine.

Cutting-Edge Cream

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On Wisconsin Winter 2020Here’s the inside scoop on Sassy Cow Creamery:

  • The owners are UW-Madison alumni.
  • Their two farms in Columbus, Wis., cover 1,700 acres.
  • Some 850 cows produce 6,000 gallons of milk daily, including 250 cows that produce organic milk.
  • You bet your sweet Bucky I brought home a few gallons of ice cream and chocolate milk when I interviewed them on site this summer.

Check out my article in the Winter 2020 issue of On Wisconsin magazine.

Play ball!

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This is definitely a first for me. For the first time this year, WPS Military and Veterans Health (part of WPS Health Solutions) was an All-Star sponsor for the Congressional Baseball Game for Charity at Nationals Park in Washington, D.C., on June 26.

Our multimedia team created a one-minute video to introduce WPS to this new audience and build brand awareness among decision-makers and influencers in D.C. area. The video, which aired multiple times on the scoreboard at Nationals Park, takes viewers through our 70+ year history, starting with the creation of WPS to support returning World War II troops through today.

Wendy Hathaway, Writer and Producer

Telly Awards for veterans’ video

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Exciting news from the WPS Health Solutions multimedia team! We just learned that we won two bronze awards at the 40th Annual Telly Awards for our “Salute to our Vets” video, which aired on WFRV-TV in Green Bay on Veterans Day 2018.

The video won in the categories of Local TV: Institutional/Corporate Image and Local TV: Insurance.

The video features four WPS employees/military veterans talking about why they are passionate about working at a company that serves active-duty military personnel and veterans.

The segment was shot and edited by Nathan Redman and Erik Eichstadt; directed by Matthew Stanosz; and written and produced by yours truly.

On Wisconsin Feature: Allee Willis

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On Wisconsin Magazine, Spring 2019

Last fall I had the pleasure of spending an hour on the phone with University of Wisconsin alumnus Allee Willis for this On Wisconsin magazine feature, published in the Spring 2019 issue. Allee is a two-time Grammy Award winner, Emmy and Tony nominee, and recent inductee in the Songwriters Hall of Fame . . . and she’s also one of the most interesting people I’ve ever spoken with.

Read Allee’s story here.

Update December 26, 2019: Grammy-winning songwriter Allee Willis passed away just before Christmas. Here, the Milwaukee Journal Sentinel quotes my story in their tribute to Willis.


Stacking the Deck for Interviews

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Cover: Stacking the Deck for Interviews by Gina Jenkiins

This spring, I had the pleasure of editing a book written by author and career counselor Gina Jenkins of CareerLight Coaching. Here, Jenkins demystifies the often intimidating and inscrutable interview process with real-world stories, best practices and space for personal reflection.

Buy Stacking The Deck on Amazon.

DIY Career

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On Wisconsin, Winter 2017I love writing for UW-Madison’s On Wisconsin Magazine because I get to talk to so many interesting Badgers who do amazing things. Last fall, I phoned up fellow alumna Jenni Radosevich ’05, a lifelong crafter who turned her love of DIY into a publishing and television career, and is now flipping houses in Milwaukee. Read Jenni’s story here.

Opening UW’s Alumni Park

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Wendy and Alina at the opening of Alumni Park
Alumni Park opening celebration, October 2017

It was such an honor to attend the grand opening of Alumni Park on the UW-Madison campus. Plans for the park, nestled between the Memorial Union and the Red Gym, had been in place long before I worked at the Wisconsin Alumni Association. To see big dreams of an open green space at the edge of Lake Mendota realized filled my big Badger heart with a lot of pride.

I was also privileged to contribute some content to the Alumni Park website. It was so interesting to research fellow alumni like Gaylord Nelson and Jake Wood, and play amateur detective to learn about Badger traditions like U-Rah-Rah.

Supper Clubs and Klezmer Dance

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I’m always honored to write for On Wisconsin magazine (the publication of my alma mater, the University of Wisconsin-Madison), so I was twice as proud when I had the chance to contribute two pieces for the Summer 2017 issue.

  • This winter, I had an amazing 90-minute conversation with Rabbi Daniel Brenner ’92 about everything from Mifflin St. and doing improv with Chris Farley, to how he’s helping Jewish youth connect with their faith (and disconnect from their phones), to his passion for trying to keep traditional Jewish dances alive in a totally unique way. Just a super cool guy.
  • In February, I road-tripped up to Green Bay with Wisconsin Alumni Association staffer Kristen where dozens of alumni, many from the Brown County chapter, gathered to learn about the Science of Supper Clubs. The event reminded me of all the things I loved about working at WAA: Badgers swapping stories from the good ol’ days, great food (and beer samples from Wisconsin Brewing Co.), and some lifelong learning on the side.

99 things to do in Madison this summer

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I got 99 problems … but how to enjoy summer in Madison ain’t one!

I had so much fun researching 99 things to do in Madison this summer for the Greater Madison Convention & Visitors Bureau (and they did an amazing job designing this web page, too).

From old favorites (the Memorial Union, Babcock ice cream and Dane County dog parks) to items still on my bucket list (Allen Centennial Gardens, Movies in the Park and the Monona Community Pool), there’s no excuse to ever be bored in Madison.


Image courtesy