Experience

Freelance Writing and Editing
July 2014-Present

  • Write and edit advertising collateral, patient and business materials and internal communications for leading not-for-profit health insurer, WPS Health Solutions.
  • Research and write patient- and family-focused consumer news articles for UW Health.
  • Research and write web content for Wisconsin Foundation and Alumni Association.
  • Researched and wrote feature articles for Badger Insider Magazine; Gargoyle UW Law School Alumni Magazine; Wisconsin Historical Society’s Columns newsletter.
  • Conceptualize and write animated video scripts for TruScribe Moving Messages. Clients have included non-profit organizations, pharmaceutical firms and laboratories, app designers and international hotel chains; their varied audiences include employees, donors, patients, travelers and B2B partners
  • Write press releases for clients in industries such as digital content management and health care compliance software.
  • Wrote television recaps and thematic blog posts for publication for Entertainment Weekly’s The Community.

UW Health
October 2014-July 2016

  • Researched and wrote feature stories and consumer news for publication on digital platforms.
  • Supported staff of over 16,000 employees via intranet; included writing and editing content and page design and updates.
  • Informed internal communications strategy through collaboration with corporate communications team.
  • Led internal and external communications efforts for organization’s sustainability team.

Wisconsin Foundation and Alumni Association
May 2010-September 2014

  • As managing editor of uwalumni.com and supportuw.org, developed and implemented content strategy and editorial calendar for digital platforms, based on established corporate communications principles and strategic marketing priorities.
  • Produced original content for print and digital publications, including social media copy and graphics, feature articles, blog posts, photos and videos.
  • Researched and wrote cover story for Spring 2014 and Summer 2015 Badger Insider magazine.
  • Launched new young alumni blog in May 2014; copy-edited, distributed content and supervised freelance contributors.
  • Worked closely with digital marketing team and external agency to research, develop and design new com in 2014; led team members in editorial best practices, site mapping and content migration process.
  • Engaged daily with UW-Madison alumni via social media @WisAlumni on Twitter and Facebook; drove rebrand and marketing of new WAA social media accounts in 2013, including research, management of design and promotion.
  • Helped plan and execute digital campaign for $10 million cross-campus fundraising effort in 2012 and 2013, which included coordinating cross-campus social media efforts and media outreach.
  • Led cross-campus social media team in 2013 “Fill the Hill” micro-campaign, raising over $100,000 in 24 hours.
  • Worked as integral member of digital marketing team to research, develop and design new uwalumni.com in 2014; led team members in content migration and editorial best practices.
  • Tracked website and social media analytics to guide marketing and communication strategy.

Gio’s Garden Respite Center
June 2010-July 2014

  • Crafted regular email and social media communications to supporters, donors and community members by coordinating message priorities from staff and board members, and implementing strategic message priorities.
  • Wrote annual end-of-the-year mailing, which in its first year resulted in $8,000 in donations, many from lapsed donors.
  • Led event planning, marketing and media outreach efforts for annual fundraiser, raising $200,000 over five years.
  • Led event planning and public relations for 2012 grand opening, attended by 300 supporters and local news media.

Ad 2 Madison
June 2010-June 2012

  • Shared event information and club news on behalf of Ad 2 Madison, a local networking organization for marketing and communications professionals ages 18-32.
  • Wrote weekly email communications to members, prospective members and area communications professionals to increase engagement and participation.

WKOW-TV and WKOW.com
Internet Director (January 2009-May 2010)

  • Managed minute-to-minute content on CMS-driven website.
  • Wrote and edited copy, edited and posted video and oversaw the creation of innovative widgets and web applications.
  • Conceptualized graphics and design for new pages and web marketing campaigns.
  • Cross-promoted web channel and on-air broadcast through web copy and direct email, social media and text messaging.
  • Provided leadership, direction and guidance for news and sales staff of 50; includes supervising reporters and producers by assigning stories, and editing and proofreading web copy and blogs.
  • Trained staff on new media applications and implemented system to encourage full participation.
  • Spearheaded major redesign of wkowtv.com in 2008 to improve user experience and highlight feature content.

Newscast Producer (May 2004-January 2009)

  • Produced daily newscasts, which included making major editorial decisions, creating rundowns, writing and proofreading scripts and timing the newscast.
  • Managed crisis communications and last-minute editorial decisions.
  • Supervised 5-10 reporters and photographers during daily assignments.
  • Shaped ideas for graphics in news broadcasts.
  • Rewrote copy for broadcast on web channel.

Wisconsin Public Television
May 2003-May 2004

  • Assistant-produced and field reported for weekly half-hour political news program “Here and Now.”
  • Supervised post-production of show segments, including writing scripts and conceptualizing graphics.
  • Supported producer and anchor; greeted and handled guests.
  • Wrote and published copy for program website.

University of Wisconsin-Madison
Journalism Bachelor of Arts
Bachelor of Arts in Communication Arts (Radio, TV and Film)