The project that might tell you the most about me was the media campaign launched in Fall 2020 to promote the Voter Helpline and assist voters remotely during the COVID-19 pandemic. (Some background: the Dane County Voter ID Coalition is a nonpartisan group dedicated to educating voters about the need to have a photo ID,… Continue reading Get Out the Vote
Health insurance can be incredibly complicated. What's the difference between a copay and coinsurance? What's a Health Savings Account? WPS Health Insurance decided to create a series of animated, educational videos to help people better understand insurance coverage. As the writer and producer on this project, I enjoyed the challenge of simplifying the complex and… Continue reading Everything you want to know about health insurance
Remember the beginning of the COVID-19 pandemic, when meeting via Zoom, overcoming minute delays in conversation, and seeing the interior of strangers' homes was still a little awkward? That's when I interviewed Wes Schroll and Tyler Kennedy, the co-founders of Fetch Rewards. This app turned out to be a lifeline for many users who were… Continue reading Rethinking the Rewards App
WPS Health Solutions in Madison, WI, recently won two silver Telly Awards for a video produced for WPS Military and Veterans Health. Winners were selected from 12,000 entries, which came from all 50 states and five continents. WPS stood in good company and high recognition with well-known enterprises. Microsoft, Nickelodeon, and NBC Comcast were among… Continue reading Telly Award Winners
Running a political campaign—even a nonpartisan city council race—takes a lot of work. Running a political campaign during a global pandemic? That was an unprecedented challenge. As campaign manager, I spent four months providing administrative and logistical support for my candidate. This included the usual duties: keeping her on task and on schedule through daily… Continue reading Campaign Manager
This spring, I had the pleasure of profiling 13 exceptional Wisconsin women for the March issue of Madison Magazine. The list of legendary ladies included 10 historic figures - like World War II resistance fighter Mildred Fish-Harnack and social justice leader Vel Philips - as well as three local contemporary women in business: Entrepreneur and… Continue reading Exceptional Women
Last year, I enrolled in a creative writing class at Madison College. It was 16 hours of emotional torture, and I'm really happy I did it. My intention, or hope, was to unlock something in my brain, a jumpstart give my non-fiction copywriting more spark. On the first evening, my classmates—all women, a variety of… Continue reading Creative Writing Class
Here's the inside scoop on Sassy Cow Creamery: The owners are UW-Madison alumni. Their two farms in Columbus, Wis., cover 1,700 acres. Some 850 cows produce 6,000 gallons of milk daily, including 250 cows that produce organic milk. You bet your sweet Bucky I brought home a few gallons of ice cream and chocolate milk when… Continue reading Cutting-Edge Cream
This is definitely a first for me. For the first time this year, WPS Military and Veterans Health (part of WPS Health Solutions) was an All-Star sponsor for the Congressional Baseball Game for Charity at Nationals Park in Washington, D.C., on June 26. Our multimedia team created a one-minute video to introduce WPS to this new… Continue reading Play ball!
Exciting news from the WPS Health Solutions multimedia team! We just learned that we won two bronze awards at the 40th Annual Telly Awards for our "Salute to our Vets" video, which aired on WFRV-TV in Green Bay on Veterans Day 2018. The video won in the categories of Local TV: Institutional/Corporate Image and Local… Continue reading Telly Awards for veterans’ video
Last fall I had the pleasure of spending an hour on the phone with University of Wisconsin alumnus Allee Willis for this On Wisconsin magazine feature, published in the Spring 2019 issue. Allee is a two-time Grammy Award winner, Emmy and Tony nominee, and recent inductee in the Songwriters Hall of Fame . . .… Continue reading On Wisconsin Feature: Allee Willis
This spring, I had the pleasure of editing a book written by author and career counselor Gina Jenkins of CareerLight Coaching. Here, Jenkins demystifies the often intimidating and inscrutable interview process with real-world stories, best practices and space for personal reflection. Buy Stacking The Deck on Amazon.
I love writing for UW-Madison's On Wisconsin Magazine because I get to talk to so many interesting Badgers who do amazing things. Last fall, I phoned up fellow alumna Jenni Radosevich ’05, a lifelong crafter who turned her love of DIY into a publishing and television career, and is now flipping houses in Milwaukee. Read… Continue reading DIY Career
It was such an honor to attend the grand opening of Alumni Park on the UW-Madison campus. Plans for the park, nestled between the Memorial Union and the Red Gym, had been in place long before I worked at the Wisconsin Alumni Association. To see big dreams of an open green space at the edge… Continue reading Opening UW’s Alumni Park
I'm always honored to write for On Wisconsin magazine (the publication of my alma mater, the University of Wisconsin-Madison), so I was twice as proud when I had the chance to contribute two pieces for the Summer 2017 issue. This winter, I had an amazing 90-minute conversation with Rabbi Daniel Brenner '92 about everything from… Continue reading Supper Clubs and Klezmer Dance