Latest Projects

Get Out the Vote

The project that might tell you the most about me was the media campaign launched in Fall 2020 to promote the Voter Helpline and assist voters remotely during the COVID-19 pandemic.

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Everything you want to know about health insurance

Health insurance can be incredibly complicated. What’s the difference between a copay and coinsurance? What’s a Health Savings Account? WPS Health Insurance decided to create a series of animated, educational videos to help people better understand insurance coverage. As the writer and producer on this project, I enjoyed the challenge of simplifying the complex and answering frequently asked questions in an easy-to-understand and engaging way.

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Rethinking the Rewards App

Remember the beginning of the COVID-19 pandemic, when meeting via Zoom, overcoming minute delays in conversation, and seeing the interior of strangers’ homes was still a little awkward? That’s when I interviewed Wes Schroll and Tyler Kennedy, the co-founders of Fetch Rewards. This app turned out to be a lifeline for many users who were financially struggling during the ensuing recession. Check out my article in the Fall 2020 issue of On Wisconsin magazine.

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Telly Award Winners

WPS Health Solutions in Madison, WI, recently won two silver Telly Awards for a video produced for WPS Military and Veterans Health. Winners were selected from 12,000 entries, which came from all 50 states and five continents. WPS stood in good company and high recognition with well-known enterprises. Microsoft, Nickelodeon, and NBC Comcast were among those receiving silver awards. The award-winning segment was shot and edited by Nathan Redman and Erik Eichstadt, directed by Matthew Stanosz, and written by Wendy Hathaway (that’s me!).

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Campaign Manager

Running a political campaign—even a nonpartisan city council race—takes a lot of work. Running a political campaign during a global pandemic? That was an unprecedented challenge. As campaign manager, I spent four months providing administrative and logistical support for my candidate. This included the usual duties: keeping her on task and on schedule through daily check-ins; establishing calendars, shared documents, and file storage; and implementing standardized processes. This also included rapidly shifting our carefully planned messaging and engagement strategy from municipal issues to voter education as deadlines, laws, and safety guidance evolved almost daily through the early stages of the…

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Exceptional Women

This spring, I had the pleasure of profiling 13 exceptional Wisconsin women for the March issue of Madison Magazine. The list of legendary ladies included 10 historic figures – like World War II resistance fighter Mildred Fish-Harnack and social justice leader Vel Philips – as well as three local contemporary women in business: Entrepreneur and professional stylist Francesa Johnson of Makeup by Francesca Salon owner and master hairstylist Jesse Marcks of Au Fait Assistant director of client services at Terso Solutions, Lindsey Kromm Check out the full 16-page spread here!

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Creative Writing Class

Last year, I enrolled in a creative writing class at Madison College. It was 16 hours of emotional torture, and I’m really happy I did it. My intention, or hope, was to unlock something in my brain, a jumpstart give my non-fiction copywriting more spark. On the first evening, my classmates—all women, a variety of ages—took turns introducing themselves. They all arrived with a distinct backstory and purpose for being there. Some had big ideas they wanted to publish and just needed a little focus. Others were there to enjoy the exercise of writing itself. By Week Two, I felt…

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Cutting-Edge Cream

Here’s the inside scoop on Sassy Cow Creamery: The owners are UW-Madison alumni. Their two farms in Columbus, Wis., cover 1,700 acres. Some 850 cows produce 6,000 gallons of milk daily, including 250 cows that produce organic milk. You bet your sweet Bucky I brought home a few gallons of ice cream and chocolate milk when I interviewed them on site this summer. Check out my article in the Winter 2020 issue of On Wisconsin magazine.

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Play ball!

This is definitely a first for me. For the first time this year, WPS Military and Veterans Health (part of WPS Health Solutions) was an All-Star sponsor for the Congressional Baseball Game for Charity at Nationals Park in Washington, D.C., on June 26. Our multimedia team created a one-minute video to introduce WPS to this new audience and build brand awareness among decision-makers and influencers in D.C. area. The video, which aired multiple times on the scoreboard at Nationals Park, takes viewers through our 70+ year history, starting with the creation of WPS to support returning World War II troops through today.…

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